Questions people actually search.
Answers without the fog.
A site-wide FAQ hub for Matt Murphy AI, Operator Certification, The Faction Community, and Faction Group services.
Getting started FAQ
What is Matt Murphy AI?
Matt Murphy AI is a public education platform for business operators and AI-directed builders. It provides free AI kits, the Not Murphy's Law book, Operator Certification, and a path into The Faction Community.
Are the AI kits free?
Yes. The five Operator Kits are free public resources: 30-Day AI Prescription, AI Readiness Self-Assessment, Bertha DIY Kit, Staff AI Hackathon Kit, and Vibecoding DIY Kit.
Where should I start if I am new to AI?
Start with Operator Certification if you run a business. Start with The Faction Community if you are building software with AI and want production-readiness certification.
Operator Certification FAQ
Where should I start if I have never deployed AI in my business?
Start with the 30-Day AI Prescription. Then complete the AI Readiness Self-Assessment, deploy Bertha, run the Staff AI Hackathon, and use the Vibecoding DIY Kit only if it makes sense for your operation.
Do I have to join The Faction Community to complete Operator Certification?
No. Operator Certification lives on mattmurphy.ai. The Faction Community is builder-first and exists for AI Directed Engineering certification.
How does a business earn Operator Certification without exams?
Operator Certification is evidence-based. Businesses submit artifacts such as screenshots, internal docs, workflow photos, implementation notes, Bertha setup evidence, and hackathon outputs.
The Faction Community FAQ
What is The Faction Community?
The Faction Community is the certification community for AI-directed builders learning production readiness for the AI era.
Is The Faction Community for business operators?
Not primarily. Operators use mattmurphy.ai and the Operator Certification path. The Faction Community serves builders pursuing AI Directed Engineering certification.
How many exams are in AI Directed Engineering Certification?
There are 13 production-readiness layers with 3 tiers per layer, for 39 exams, plus one capstone for 40 total certification milestones.
Professional Services FAQ
When should I use the free kits vs hire Faction Group?
Use the free kits when you are learning, assessing, and organizing. Hire Faction Group when you need facilitation, production builds, integrations, or professional delivery.
Is Faction Group different from Matt Murphy AI?
Yes. Matt Murphy AI is the public education and certification front door. Faction Group is the paid consulting and construction engine.
What kind of services does Faction Group provide?
Faction Group provides Vibe Code Finishing, Rapid App Prototyping, AI assessments, facilitated hackathons, and AI-directed engineering services.