Stop panicking about AI. Start talking to it. One business question per day, ten minutes of honest dialogue, thirty days of building the confidence to actually do something about it. Completely free.
Get Instant Access — FreeEvery morning, another LinkedIn post about how AI is going to eat your industry. Every week, another competitor announces their "AI strategy." And you're sitting there thinking: where do I even begin?
You've tried ChatGPT. You asked it to write an email. Cool. Now what? The gap between "I used ChatGPT once" and "I actually understand how AI fits into my business" feels like the Grand Canyon. And every consultant you talk to assumes you already know things you don't.
The 30-Day AI Prescription is the bridge. One business question a day, ten or fifteen minutes of dialogue with any AI tool, filed away for reference. No jargon. No theory. No 47-module online course. Just thirty honest conversations between you and AI about your business. By Day 30, you'll know how you work with AI, how your business works with AI, and exactly where to go next.
Thirty days of asking one business question a day to your AI tool will vastly improve your base education and understanding of using AI in your business. You'll have the confidence to stop wondering and start doing. Your immediate next step is the Bertha DIY Kit — putting those 30 conversations into action with an AI chief of staff from Day 1.
From there, the path continues based on where your biggest gap is:
Your own operating system? → Bertha gets deployed first.
Your team? → The Hackathon DIY Kit comes after Bertha is running.
What you're building? → Vibecoding comes after your organization is aligned and running on Faction best practices.
The Prescription is the prerequisite to Prospect status in The Faction's small business AI certification — your insurance policy that your business is deploying AI safely, effectively, and ahead of the curve.
Already past the basics? The Prescription still works as a structured audit of your current AI practices — and your fastest path into the certification track.
In 30 days, you'll wonder how you ever ran your business without AI. Free. No catch. Just your email and you're in.
Get Instant Access — FreeEnter your email to download the 30-Day AI Prescription PDF. That's it — no upsell, no 47-email sequence.
Common questions
Start with the 30-Day AI Prescription. It is a structured readiness ramp that routes you into the right tier—founder operating system, team hackathon, or production build—based on where you actually are, not where you wish you were.
A free thirty-day readiness program that walks operators through assessment, prioritization, and the first concrete actions before funding a big AI bet. It is the entry ramp to every other framework on the site.
Yes. Every DIY kit on mattmurphy.ai is free to download and use. The business model is certification and community through The Faction—not paywalled playbooks. Paid keynoting and Faction Group build services are separate lanes.