Why 90% of AI projects fail, and the readiness playbook that doesn't. The field report from where enthusiasm meets operations, written so you can run the playbook yourself without hiring anyone. By Matt Murphy.
The full book, free. The hardcover if you want it on your shelf.
Not Murphy's Law is the readiness playbook Matt would run if you hired him to walk into your business and prepare it for AI, written down so you can run it yourself. Every framework has been tested, broken, and rebuilt. The stories come from real rooms, real deployments, real businesses. The whole thesis: readiness beats hype. Sequence beats sprinting. And if your last name is Murphy, you'd better have a plan for when things go sideways, because they will. The only question is whether you engineered the outcome or left it to accident.
What happens when "doing" is no longer only human labor. The wake-up call, why readiness is the real metric, and the failure curve that takes down 90% of AI projects.
The closet nobody cleaned, the shadow AI already running inside your company, and why automating the wrong thing gets you 15% adoption and an expensive lesson.
The hackathon methodology that surfaces what the floor knows. Humans and agents in one performance system. The room, not the screen.
Why optional stopped being a strategy. What to ignore until it matters. Guardrails and context, because any system that lacks context will hallucinate.
The superhuman trap, burning the ships, your AI chief of staff as mirror, and where all of this goes next. Plus the 90-day journal, appendices, and three case files from real deployments.
Every framework in Not Murphy's Law is available as a free DIY kit. The book gives you the context, the stories, and the strategy. The kits give you the tools to execute Monday morning. Both are free. Both are yours.
The entry ramp. Thirty days of structured readiness work that shows you where AI fits your business. Start here if you don't know where to start.
Get the Prescription →Deploy your AI chief of staff. Calendar, communications, decision cadence. The founder operating system.
Deploy Bertha →Surface what your team knows. Hour-by-hour methodology, gamification, the Love/Hate Map, the Three-Bucket Sort.
Run the Hackathon →Build your first tool when the closet is clean and the team is aligned. Production readiness included.
Get the Vibecoding Kit →The full sequence lives on the Operator Journey, and the room where it all compounds is The Faction, free to join.
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Man, your content is a hidden gem. I've learned so much from your clips that just doesn't exist in documentation or in video format.
You are by far the most thorough. This is gold standard.
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