The free path for business owners deploying AI in their operations. Seven steps, in order, each one a complete playbook. No jargon, no hype, no bill at the end.
See the Seven StepsEverything on this page is free. That's the whole model.
Each step builds on the one before it. Start where you are, but don't skip ahead. Sequence beats sprinting.
Not Murphy's Law. The frameworks and mental models for deploying AI safely. Why 90% of AI projects fail, and the readiness playbook that doesn't. Free PDF, hardcover on Amazon.
Get the Free PDF → Order on AmazonFind the safe AI opportunities hiding inside your current operations. One structured conversation a day, thirty days, and a clear map of where AI actually fits your business.
Start the Prescription →Map your risk, your readiness, and your gaps before you spend money. Know what you're standing on before you build on it.
Take the Assessment →The Bertha DIY Kit gives your business an AI operating layer. Calendar, communications, priorities, decision cadence. The founder's clarity becomes the company's strategy.
Deploy Bertha →Surface use cases with your staff. The Hackathon DIY Kit runs the whole session: the agenda, the gamification, and the frameworks that let the floor show leadership where the leverage lives.
Run the Hackathon →The Vibecoding DIY Kit teaches you when and how to build your first tool, and what production-grade actually requires. Build the right thing, the right way, at the right time.
Get the Vibecoding Kit →The Faction is where operators and builders connect. 468+ members from 20+ countries, free for everyone. Office hours, peer feedback, and the room that keeps you moving.
Join Free →54 years old, never coded in my life, and built this in 8 months. 106 AI agents. 804 automated tests. 207K+ lines of code. EU AI Act compliant.
I've spent 30 years in investigations, security, and the military. Zero engineering background. For the last 7 months I've been building, blindly, in my free time. Matt's videos saved me.
I'm not a coder or software developer, but I like how you explain things. Even us laymen understand so well.
Even though my day job is in IT, I'm not a programmer and have never been involved in development. You opened my eyes.
In my decades-long career, never have I heard from any colleague that we had to code for compliance to cyber insurance. This is good to know.
MSP owner here, this advice is gold. We require all of our contract clients to have cyber liability.
The book gives you the map. The kits give you the tools. The community keeps you moving.